Sunday, October 27, 2013

Designing Style Guides

Brought to us by Smashing Magazine: http://www.smashingmagazine.com/2010/07/21/designing-style-guidelines-for-brands-and-websites/

Really helpful to review this information while you work on your final guidelines book.

Excerpt "Bringing it all together" - Showing type, illustration, photography, logo and lockup in one page layout.


Excerpt "Logo Identity Template" - Scroll down to the bottom of the blog for a free template. 



Twitter Trademark and Content Display Policy

https://twitter.com/logo

Brand Guideline Examples

This blog post has a few great examples of brand guidelines - particular favorites include Channel 4 and the Skype style guides. Enjoy!

http://www.creativebloq.com/branding/great-examples-design-style-guides-3132070

An even more extensive list, provided by Logo Design Love: http://www.logodesignlove.com/brand-identity-style-guides

Pepsi Logo Concept Presentation



Coca-Cola and Pepsi Compared




Tuesday, October 22, 2013

Mike Rigby from Interbrand -


Mike Rigby - AGDA Pecha Kucha Design Next from Re Sydney on Vimeo.

"Are the old approaches no longer working, or is it just carry on as normal? We're now in a world of conversation, not one-way broadcasts, and digital' or multichannel thinking is rocking the more traditional 'Graphic Design' boat. And then there’s the huge shift in our industry from a design led discussion to a brand led one."

Who is Interbrand? http://www.interbrand.com/en/

Tuesday, October 1, 2013