Preparing for your Final Presentation

For your final presentation, you will prepare a digital high resolution presentation (multipage PDF) that will showcase your designing brand identity project. This presentation should walk through the entire process from research to rebrand.

Approach your presentation like you are presenting your work to the client and you are trying to sell your work to them! 

Your presentation should be well designed and highly visual. Be careful not to confuse design for presentation and design for your brand guidelines book. Although much of the material overlaps, how you showcase the work as a presentation and how you showcase the work in a brand book are very different. 

Plan and rehearse your presentation exhaustively. Each student will have 20 minutes for presentation and discussion / questions. The order for presentation will be predetermined. 
- Your presentation will be timed and must be at least 5 minutes and at most 10 minutes. 
- Discussion and questions will be timed at 10 minutes. 
- Dress is business casual. 

Your presentation can be broken up into 4 categories; Research, Defining core values, The logo redesign & brand core elements, Executions that showcase the rebrand

1. Research
1. Who is your client? Why is the rebrand is important. 
2. Who are the main competitors? Industry Analysis
3. Who is your target audience / user?
2. Define the core values & spirit of your client
1. Introduce each buzzword and define / differentiate terms. Include imagery
2. Summarize design statement - Make connections on how your rebrand visualizes core value & spirit of your client. 
3. The Logo Redesign: Justify Forms, Typefaces, Color
4. The logo redesign & Brand Core Elements: Show overview of Identity System (Logo, primary / secondary typefaces, Swatches, Photography, Illustration, any other additional elements that visualize your identity system. 
5. Brand Core Elements across Touchpoints / Executions
1. Print & Web Collateral
2. Packaging, Apparel, Environment, Fleet, Advertising, Novelty items
3. Show overview layouts
4. Show close up of details of design
5. Extra Credit ** Craft prototypes of touchpoints **