Preparing your presentations for next week 11/18

As we have discussed, each final critique is an opportunity to rehearse your final presentation. Next week, we will have another final critique which will showcase your rebrand project across executions. You will also present a final draft of your brand guidelines book.

Verbal Requirement

1. Who is your client. Briefly gives us background on your client. 
2. Why is the rebrand is important. 
3. Who are the main competitors? 
4. Who is your target audience / user?
5. Introduce the core values & spirit of your client: Define them clearly for your audience (This is super important as you should consistently refer back to these core values & spirit terms to justify your design decisions)
6. Logo Design: Justify Forms, Typefaces, Color
7. Brand Core Elements: Justify Identity System (Logo, primary / secondary typefaces, Swatches, PHotography, Illustration, any other additional elements that visualize your identity system. 
8. Brand Core Elements across Touchpoints / Executions
1. Print Collateral: All students will show letterhead, business cards, envelopes, pencils, notebook, etc. with rebrand work. The expectation for this board: http://www.draward.com/best-corporate-identity-design-packages-branding-projects/
2. In addition to standard print collateral, each student will confirm their final 3 touchpoints dependent on their client. 

Presentation Board Requirement (2-3 boards 18'' x 12'' luster paper, mount on illustration board)

1. Resarch + Core Values
2. Brand Core Elements Refined
3. Print Collateral Board
4. Remaining touchpoints

Brand Guidelines Full Draft (B&W)

Review detailed outline in your project brief