Preparing for your Final Presentation

For your final presentation, you will prepare a digital high resolution presentation (multipage PDF) that will showcase your designing brand identity project. This presentation should walk through the entire process from research to rebrand.

Approach your presentation like you are presenting your work to the client and you are trying to sell your work to them! 

Your presentation should be well designed and highly visual. Be careful not to confuse design for presentation and design for your brand guidelines book. Although much of the material overlaps, how you showcase the work as a presentation and how you showcase the work in a brand book are very different. 

Plan and rehearse your presentation exhaustively. Each student will have 20 minutes for presentation and discussion / questions. The order for presentation will be predetermined. 
- Your presentation will be timed and must be at least 5 minutes and at most 10 minutes. 
- Discussion and questions will be timed at 10 minutes. 
- Dress is business casual. 

Your presentation can be broken up into 4 categories; Research, Defining core values, The logo redesign & brand core elements, Executions that showcase the rebrand

1. Research
1. Who is your client? Why is the rebrand is important. 
2. Who are the main competitors? Industry Analysis
3. Who is your target audience / user?
2. Define the core values & spirit of your client
1. Introduce each buzzword and define / differentiate terms. Include imagery
2. Summarize design statement - Make connections on how your rebrand visualizes core value & spirit of your client. 
3. The Logo Redesign: Justify Forms, Typefaces, Color
4. The logo redesign & Brand Core Elements: Show overview of Identity System (Logo, primary / secondary typefaces, Swatches, Photography, Illustration, any other additional elements that visualize your identity system. 
5. Brand Core Elements across Touchpoints / Executions
1. Print & Web Collateral
2. Packaging, Apparel, Environment, Fleet, Advertising, Novelty items
3. Show overview layouts
4. Show close up of details of design
5. Extra Credit ** Craft prototypes of touchpoints **

Beautiful Brand Books

Preparing your final brand guidelines book. 

Your final deliverable is to create a branding guidelines book. Each student will follow the outline (and examples provided on the server) to design this book. Your book should be a beautiful artifact, branded in the cadence of your branding design project. 

Each student must follow the specs provided in the project brief. 10'' x 7.5'' (landscape) and perfect bound. The perfect bound can be done at the Fedex / Kinkos at Perkins and Poplar. You should assume at least 2 days to turn around the work. 

Alternatives solutions can be considered regarding binding and covers but must be approved prior to production. Everyone must work with the size / format assigned. 

Below are some examples of beautiful brand books.

Hand-Drawn Branding

Check out this blog - There are beautiful examples of hand-drawn retro style logos.
http://stocklogos.com/topic/retro-hand-drawn-branding-bruno-michaud

Preparing your presentations for next week 11/18

As we have discussed, each final critique is an opportunity to rehearse your final presentation. Next week, we will have another final critique which will showcase your rebrand project across executions. You will also present a final draft of your brand guidelines book.

Verbal Requirement

1. Who is your client. Briefly gives us background on your client. 
2. Why is the rebrand is important. 
3. Who are the main competitors? 
4. Who is your target audience / user?
5. Introduce the core values & spirit of your client: Define them clearly for your audience (This is super important as you should consistently refer back to these core values & spirit terms to justify your design decisions)
6. Logo Design: Justify Forms, Typefaces, Color
7. Brand Core Elements: Justify Identity System (Logo, primary / secondary typefaces, Swatches, PHotography, Illustration, any other additional elements that visualize your identity system. 
8. Brand Core Elements across Touchpoints / Executions
1. Print Collateral: All students will show letterhead, business cards, envelopes, pencils, notebook, etc. with rebrand work. The expectation for this board: http://www.draward.com/best-corporate-identity-design-packages-branding-projects/
2. In addition to standard print collateral, each student will confirm their final 3 touchpoints dependent on their client. 

Presentation Board Requirement (2-3 boards 18'' x 12'' luster paper, mount on illustration board)

1. Resarch + Core Values
2. Brand Core Elements Refined
3. Print Collateral Board
4. Remaining touchpoints

Brand Guidelines Full Draft (B&W)

Review detailed outline in your project brief

Identity Design Examples

Blog posting with some nice identity design examples
http://www.draward.com/best-corporate-identity-design-packages-branding-projects/

Iconic Brands

http://www.complex.com/art-design/2013/03/the-50-most-iconic-brand-logos-of-all-time/ups

Blog posting that shares some of the most iconic and celebrated logos of all time.

In the spirit of Halloween

Spooky, Bloody, Gruesome logos: http://stocklogos.com/topic/gruesome-scary-and-bloody-logos

Designing Style Guides

Brought to us by Smashing Magazine: http://www.smashingmagazine.com/2010/07/21/designing-style-guidelines-for-brands-and-websites/

Really helpful to review this information while you work on your final guidelines book.

Excerpt "Bringing it all together" - Showing type, illustration, photography, logo and lockup in one page layout.

Excerpt "Logo Identity Template" - Scroll down to the bottom of the blog for a free template. 

Twitter Trademark and Content Display Policy

https://twitter.com/logo

Brand Guideline Examples

This blog post has a few great examples of brand guidelines - particular favorites include Channel 4 and the Skype style guides. Enjoy!

http://www.creativebloq.com/branding/great-examples-design-style-guides-3132070

An even more extensive list, provided by Logo Design Love: http://www.logodesignlove.com/brand-identity-style-guides

Pepsi Logo Concept Presentation

Coca-Cola and Pepsi Compared

Mike Rigby from Interbrand -


Mike Rigby - AGDA Pecha Kucha Design Next from Re Sydney on Vimeo.

"Are the old approaches no longer working, or is it just carry on as normal? We're now in a world of conversation, not one-way broadcasts, and digital' or multichannel thinking is rocking the more traditional 'Graphic Design' boat. And then there’s the huge shift in our industry from a design led discussion to a brand led one."

Who is Interbrand? http://www.interbrand.com/en/

Branding / Identity / Design Blog

http://www.brandingidentitydesign.com/

This link has some nice examples of branding across print collateral. Below is one sample.

Branding across Print Collateral